Photography can make or break an ad or any medium that utilizes it.
With a quick Google search you can find a ton of tutorials on doing your own product photography. Follow the instructions and your images may be perfectly acceptable. It depends upon your expectations. Ebay users expect product shots made with cell phones and point-n-click cameras. Many less reputable sellers cover up product flaws with bad photography. However, if you’re trying to build a world-class reputation and market share for your product, hire a pro. You didn’t skimp on engineering or cut corners with components, why skimp on what the customer will see and base their purchase decision on?
If you’re selling paper clips, you may not need great product photos. Just give your prospect the actual product to examine. However, if your product is like most, this just isn’t practical. Your prospect has to make a purchase decision based on product photos and specs. The impression that your product photography makes on your prospect can be the difference between a sale and the door.
The image you see on a piece of advertising is the single most important element.
When customers cannot touch and feel your product, good photography helps convey a positive image of your product. High quality images can help legitimize the impression that you provide a well made product that will meet the customer’s needs.
Hire an experienced product photographer… contact us to arrange a test shoot.
